- What is the problem you are trying to solve?
- What pain point are you alleviating for your customer, and why would they pick you?
- What are their alternatives, and what is the status quo?
- From a customer perspective, is the value proposition jaw-dropping, and do you have customer referrals to prove it?
- Try to define the company purpose in one clear sentence.
- At this moment, what is the status of the underlying technology?
- How much further does the technological innovation need to scale to meet commercial standards?
- What is the margin of error if the technology is underperforming or exceeding the expected cost targets?
- What needs to be achieved to make your value proposition compelling?