• What is the problem you are trying to solve?
• What pain point are you alleviating for your customer, and why would they pick you?
• What are their alternatives, and what is the status quo?
• From a customer perspective, is the value proposition jaw-dropping, and do you have customer referrals to prove it?
• Try to define the company purpose in one clear sentence.
• At this moment, what is the status of the underlying technology?
• How much further does the technological innovation need to scale to meet commercial standards?
• What is the margin of error if the technology is underperforming or exceeding the expected cost targets?
• What needs to be achieved to make your value proposition compelling?