- Do you have a good understanding of the competitive landscape?
- Are you comparing your company against technology competition in areas that matter to the end customer?
- Are you comparing your future product to your competitor’s current product or to their future product?
- Is your innovation addressing a need in a large enough market (over a billion dollars)?
- How significant a step forward is represented by the technology or innovation?
- What impact will it have on the competition?
- Why can’t a competitor replicate your plan tomorrow?
- Why have other players in the field missed out on the technology?
- If, as is often the case, you are addressing a subset of the market, what is its size and why will you be competitive in that segment?
- What opens up that segment to you?
- Who are 10 ideal customers who will make your company successful, and what are you doing to obtain them?
- What are the threats that could make the market opportunity obsolete?
- How does your solution fit into the existing ecosystem, current standards and incentives?
- What customers or users do you have?
- How have you retained them?
- How will you increase their number exponentially and continue to retain them?
- What is your go-to-market strategy?
- Have you identified the right partnerships?
- Does your price point justify the cost of sale?
- Why will consumers use your product over its competitors?