• Do you have a good understanding of the competitive landscape?
• Are you comparing your company against technology competition in areas that matter to the end customer?
• Are you comparing your future product to your competitor’s current product or to their future product?
• Is your innovation addressing a need in a large enough market (over a billion dollars)?
• How significant a step forward is represented by the technology or innovation?
• What impact will it have on the competition?
• Why can’t a competitor replicate your plan tomorrow?
• Why have other players in the field missed out on the technology?
• If, as is often the case, you are addressing a subset of the market, what is its size and why will you be competitive in that segment?
• What opens up that segment to you?
• Who are 10 ideal customers who will make your company successful, and what are you doing to obtain them?
• What are the threats that could make the market opportunity obsolete?
• How does your solution fit into the existing ecosystem, current standards and incentives?
• What customers or users do you have?
• How have you retained them?
• How will you increase their number exponentially and continue to retain them?
• What is your go-to-market strategy?
• Have you identified the right partnerships?
• Does your price point justify the cost of sale?
• Why will consumers use your product over its competitors?